Search Engine Optimization is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines.
Traffic that comes to a website via unpaid links from other sites such as search engines, directories, and third party websites.
On-page optimization is what can be done on the pages of a website to maximise its performance in the search engines for target keywords including the website’s content, text, tags, links and other elements.
More then 12 billion searches are being performed online each month, approximately 400 million searches every day. Google owns roughly 65% of the search market share, and processes over 2,900 searches per second.
Off-page is all about internal and external links both are very crucial to success in the search engines.
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